Rural revitalization cannot be separated from the guidance of culture. Cultural revitalization is the meaning of rural revitalization.

Recently, leaders from cultural departments of Weifang, Zibo, Jining and Zaozhuang touched on these points as they discussed how to vitalize rural culture construction.

Sun Lijun, director of the Weifang municipal bureau of culture, radio, television and publication

In recent years, Weifang has carried out targeted protection of many intangible cultural heritages (ICH) by saving historical material, establishing archives and training inheritors.

At the same time, Weifang attached importance to the productive protection of ICHs, helping local people better integrate modern life through ICH modern transformations.

In future cultural work, local governments will continue to promote quality resources to be distributed at the community level and help ICH inheritors to set up brand consciousness and enhance inheritance skills in order to foster the role of culture in rural revitalization.

Intangible cultural heritage inheritors of Weifang promote cultural legacies at a local school. [Photo/Cultural Shandong]

College students learn about Weifang intangible cultural heritages at a folk culture festival. [Photo/Cultural Shandong]