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Elizabeth Arden to sell Mariah Carey fragrances

Updated: 2006-04-07 15:39
(Reuters)
First scent will debut in spring of 2007

CHICAGO - Elizabeth Arden Inc., which already sells Britney Spears perfumes, will add fragrances endorsed by singer Mariah Carey to its celebrity lineup, the company said Thursday.

Under a licensing agreement, Carey’s first fragrance will debut in department stores in the spring of 2007. Elizabeth Arden said Grammy Award winner Carey will be involved in all aspects of product development, packaging and marketing.

Financial terms of the deal were not disclosed.

 
 
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