L'Oréal marks 9th CIIE with The Beauty Odyssey, global art and new brand debuts

L'Oréal, a nine-time consecutive exhibitor at the China International Import Expo (CIIE), will unveil its The Beauty Odyssey themed showcase at the upcoming 9th CIIE, headlined by the debut of a global AI-powered art installation and five new brand China premieres.

Custom-designed for this year's expo, the KALLISTÉ TWINS art installation will make its global premiere, blending human artistic creation with AI-generated imagery, serving as a signature example of technology-empowered aesthetic expression.