L'Oréal marks 9th CIIE with The Beauty Odyssey, global art and new brand debuts

Three luxury fragrance brands—Bottega Veneta, Balenciaga and Creed—are also set to debut in China under the L'Oréal Group, alongside professional haircare brand Color Wow and skincare brand Skinbetter Science. This marks their entry into China's high-growth segments: luxury fragrance, professional haircare and skincare.

"In Chinese culture, the number 9 symbolizes longevity and enduring bonds — a perfect reflection of our firm commitment to China," said Vincent Boinay, president of L'Oréal North Asia and CEO of L'Oréal China. "With innovation as our sails and consumer desires as our guiding lighthouse, we want to navigate this wave to bring the best of beauty to every Chinese consumer through CIIE."