L'Oréal marks 9th CIIE with The Beauty Odyssey, global art and new brand debuts

L'Oréal's Consumer Goods booth features seven themed zones focused on longevity science, haircare technology, cultural aesthetics, quality and safety, and sustainability. At the France Pavilion, the theme "AI for Beauty" highlights AI integration in consumer experience, business transformation, and ecosystem synergy. Additionally, four beauty tech innovations will debut in Asia at the expo.

Having served as rotating chair of the CIIE Exhibitors Alliance Council for seven consecutive years, L'Oréal was among the first enterprises to sign up for the 10th CIIE.

"For L'Oréal, CIIE is a beauty-bonded platform that weaves together our roles as a dedicated exhibitor, ecosystem partner, co-creator and investor," said Lan Zhenzhen, chief corporate affairs and engagement officer at L'Oréal North Asia and China. "All these gains ultimately benefit consumers, making their lives better through quality beauty products."