China's perfume, fragrance market moving toward value-oriented growth, cross-sector integration

China's perfume and fragrance market is moving past extensive volume-driven expansion toward value-oriented development and cross-sector integration, according to the olfactory ecosystem industry report released by Eternal Group on Wednesday in Suzhou, Jiangsu province.

The 2026 China Olfactory Ecosystem White Paper was unveiled in partnership with consulting firm Kantar at Eternal's 2026 marketing conference. It has been released consecutively for seven years.