Miaohang launches fashion consumption season to build new Shanghai hub

Miaohang Town in Shanghai's Baoshan district kicked off its 2026 fashion consumption season on Friday, rolling out an industrial development roadmap, launching a fashion alliance with leading enterprises, and forging academic partnerships to build a core fashion consumption destination in northern Shanghai.

The consumption season comprises three major sections. A pre-launch romance event featured wedding-themed experiences, traditional style fairs and trendy social activities. Running from Aug 21 to 23, a luxury fashion showcase brings together high-end watches, gold jewelry and designer apparel with promotional discounts. A concurrent sustainable market combines pre-owned item recycling, upcycled creative products, intangible heritage experiences, eco-friendly dining and pet-friendly zones to enrich nighttime consumption options.

Under Miaohang Town's newly released fashion industry development plan, the area will focus on four priority areas: sustainable fashion, tech-driven fashion, niche youth fashion, and romance-themed consumption, while fostering a variety of complementary businesses.

It will leverage leading enterprises including cellphone recycler Aihuishou, e-commerce giant JD.com, local fashion brand XHANGE, jewelry brand Mingr and Unitree Robotics to integrate sectors such as pre-owned luxury circulation, trendy apparel and gold jewelry.

At the launch event, seven industry leaders jointly founded the Miaohang Fashion Alliance to pool industrial resources and boost cross-sector collaboration. Miaohang also signed a strategic cooperation agreement with Tongji University to deepen industry-university-research collaboration in low-carbon development, the circular economy and technology commercialization.

Local authorities said the town will continue implementing its three-year fashion industry development plan, scale up its core sectors and industrial clusters, and advance Baoshan district's "northern transformation" strategy to build a diverse and dynamic fashion consumption landmark in northern Shanghai.