Prada presents a new collection for the Qixi Festival
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2025-08-21 15:03
Share
Share - WeChat
In Prada's visual narrative, an ancient myth is reimagined against the backdrop of modern Shanghai. Bridges—with historical depth and symbolic meaning in Chinese urban culture—serve as witnesses to the unfolding story.
A man and a woman, portrayed by brand ambassadors Li Xian and Chen Haoyu, journey through the city, crossing seven of its iconic spanning structures: Zhejiang Road Bridge, Shanxi Road Bridge, Fujian Road Bridge, Wuzhen Road Bridge, Xizang Road Bridge, Waibaidu Bridge, and Yangpu Bridge.
The city mirrors the couple's journey: its shifting lights and shadows form a backdrop where nearness and separation coexist, echoing the rhythm of their paths.
