Longqingxiang launches fall/winter collection in Beijing

Longqingxiang, a time-honored fashion brand known for its custom-made garments, held the 2026 fashion trend and custom-made new product conference at the prestigious Chang'an Club in Beijing on Friday.

Themed "Pastoral Urbano", the new collection for the upcoming autumn and winter features menswear and womenswear designed for urban elites. This line allows them to look sharp in business settings while also embracing an outdoorsy lifestyle, all while feeling free and comfortable.

With mocha mousse, the Pantone color of the year 2025, as the foundation color of "Pastoral Urbano", it also highlights various natural hues such as deep well blue, moss green, and orange maple, striking a balance between freedom and restraint.

"Our company continuously monitors changing consumer needs to stay in tune with what modern consumers want in versatile and comfortable clothing," said Zhao Zhongli, vice-president and marketing director of Beijing Dadehe Longqingxiang Clothing Co Ltd.