Legoland Shanghai Resort set to open in 2024

"The Merlin team is looking forward to working with our partners to develop the creative concept design for the resort and making it a reality. This resort will mark a significant milestone for Merlin's presence in the Chinese market."

Since the beginning of 2018, Merlin Entertainments has opened five new attractions in China, including the world's first Peppa Pig World of Play in Shanghai and Little Big City in Beijing. The Lego brand has also achieved double-digit annual growth in the country for more than a decade.

The building of the Shanghai Resort is part of the Jinshan district's five-year plan for the area, which involves establishing a new area for cultural and tourism development. The construction of the resort is expected to be accompanied by the establishment of other businesses in the vicinity such as hotels, retail outlets, sports facilities, offices and high-end housing.