Marketing of Chengdu's urban image wins awards
Updated: 2011-10-11 09:16
The most influential advertising events in China - China International Advertising Festival will be held in Shenyang, capital city of Liaoning province, from September 24 to 27. The assignment "Chengdu recruits ambassadors globally" won the "Effie Awards of China for Effectiveness 2011"—deemed the industry's version of the Oscar awards. The project "zero-cost of Chengdu element implanted into KungFu Panda 2" won the "2011 Marketing Excellence Award for City Brand."
After becoming the first local government to gain the "Effie Awards of China for Effectiveness" in 2009, Chengdu picked up the award a second time for its "integrated promotion of the city image after the 2008 Wenchuan earthquake" campaign.
With many Chengdu elements appearing in this year's Hollywood hit movie "KungFu Panda 2", the media has branded it "commercials that Hollywood creates for Chengdu". Fortunately, it was a free promotion for Chengdu. With the zero-cost, Chengdu gained the biggest return. Chengdu's promotional effort has attracted extensive attention in the marketing and communication sector. Thus "Marketing Summit of City Brand" specifically invites Chengdu delegations to introduce its successful marketing experience.