The Shanxi provincial commercial bureau has said that the "Shanxi brands tour China" will take place from this month to December, in a bid to strengthen the influence of Shanxi brands. The tour's first stop will be in Beijing's Jinyuan Yansha Mall , from June 17 to 23, and 50 of the province’s major enterprises will exhibit their products including wines, vinegar, nuts, special snacks, meat products, drinks, health food, clothing, fabrics, art, and e-business.

"Shanxi brands tour China" will be held in a total of 8 major cities. The second stop is Hohhot of the Nei Mongol Autonomous Region in July, and the other stops are in: Guangzhou (Guangdong province), Chengdu (Sichuan province), Hangzhou (Zhejiang province), Chongqing Municipality, Nanchang (Jiangxi province), and Shanghai Municipality.

The event aims to publicize the fact that, in recent years, Shanxi province has been paying attention to the influence of its brands while developing its economy. Shanxi's 12th Five-year Plan for large State-owned enterprises calls for the province to come up with four "name cards" that reflect its outstanding aspects, such as coal mines, stainless steel, Fenjiu, and the Made in Shanxi label.

"Shanxi brands tour China" is the largest activity in recent years that aims to promote Shanxi brands, with the highest standards, most brands, longest duration and largest geographical area. The activity will include an opening ceremony, meetings, conferences, and trade shows.