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Summer holiday breeds business
Updated: 2010-07-09

Traditionally, summer holidays are a blessing for children, but pose a great challenge for their parents. How should their children deal with the long long holiday? A closer examination of Fuzhou training classes indicates that most of the parents would like to send their children for physical activities.

Summer holiday breeds business

Mr. Xu is a Fuzhou local citizen. When the holidays come, his 14-year-old son will either play online games or watch TV all day along. Worst of all, his weight has exceeded 75KM, a troubling problem both for himself and his anxious parent Mr.Xu. And this time, Mr.Xu has decided to send his son to a taekwondo class. He thinks it pays to spend 560 yuan, less than 80 US dollars, for this class, as it will help his son get active and keep fit.  

Duan Jianguo, a coach said the number of applications has been on the rise since the beginning of th summer holiday. They even had to recruit more coaches to deal with increasing numbers of students.

An investigation by reporters shows that training classes have been experiencing a boom in the market. Swimming, yoga, Latin dance and piano classes are the most popular ones among students when compared with the situation in the past where literacy classes once dominated the market.

Summer holiday breeds business

Why? An insider in the business told us that nowadays, children spend most of their time on TV, online chat and without adequate body exercise. Consequently, their parents will send them to physical class at any cost.

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