CogoBuy.com, an electronic commerce platform offering supply of IC elements launched Ingdan products in Beijing. New products included a supply chain on-line to off-line (O2O) service platform "Ingdan Link", a smart hardware product information platform "Ingdan Discovery",and a platform for pilot projects "Ingdan Public Testing". Moreover, Ingdan announced cooperation with several leaders in smart hardware.

The rise of smart hardware and the increasing popularity of entrepreneurship in 2015 have brought unprecedented development opportunities to the Internet of Things (IOT) and have contributed to the ballooning of electronic commerce companies like Ingdan. Ingdan now has 1,000 projects with 2,000 corporations on the supply chain.

CogoBuy.com has positioned Ingdan as its Internet platform for smart hardware and aims at establishing an ecosystem of supply chains.

"Ingdan Link" provides online-to-offline (O2O) services to suppliers of the IOT and smart hardware. The platform helps entrepreneurs to evaluate resources such as electron beams, structure lines, assembling, and testing. "Ingdan Link" has advantages in providing free services, answering questions in limited time, professional requirement positioning, and risk evaluation.

"Ingdan Discovery" seeks to establish an information database for smart hardware products and connects smart hardware manufacturers to consumers.

"Ingdan Testing" provides trial, experience, and evaluation of smart hardware products. The project has newly added processes such as crowd funding and pre-sale. During the product launch, Ingdan announced partnership with Baofeng Technology to promote public testing of Baofeng Mojing, a virtual reality device.

The "Ingdan Direct" provides entrepreneurs with outsourcing services during the entire supply chain such as the electronic product design, manufacturing, and purchasing.

"Ingdan Direct is the black box for smart hardware start-ups. Any outstanding entrepreneurship idea can be realized by Ingdan Direct," said Ingdan CEO Li Feng.

The Ingdan IOT Supermarket is an e-commerce platform for elements and also provides solutions and related element purchasing to entrepreneurs. Through Ingdan, corporations and investment institutions can invest in premium projects.

Ingdan has great ambition in the smart hardware industry and seeks to establish an ecosystem for smart hardware. Through the platform, entrepreneurs can receive expert evaluations and services in marketing, presentation, finance, and off-line events.

Ingdan has established cooperation with Internet corporations such as Baidu, JD.com, Wechat, and Qihoo 360, as well as software developers and hardware manufactures such as Microsoft, Intel, and Broadcom.

During the product launch, JD.com announced training on public entrepreneurship and hardware ecosystems with Ingdan; Lagou.com announced that it would recruit a million talented people in smart hardware industry; Broadlink announced cooperation with Ingdan in the smart household industry to provide resources and services in supply chain and fan base to medium and small size corporations.

"Ingdan is helping hardware entrepreneurs to take off by providing them wings," remarked Li.

"Ingdan plans to increase the number of projects to 10,000, among which 20 percent will be from abroad. The number of supply corporations will be increased to 5,000. In addition, Ingdan will try to develop a fan base of as many as 10 billion people," said Li.

"All the services provided by Ingdan are free. Profits will come from chip sales, transaction businesses, and direct investment in projects," added Li.

Li also revealed that the market value of CogoBuy.com reached eight billion yuan ($1.29 billion) last year. The increase rate is around 50 percent this year, reaching $2 billion.

The turnover of CogoBuy.com in the first quarter of 2015 reached 2.5 billion yuan ($402.75 million), increasing 62.9 percent. Total revenue reached 1.91 billion yuan ($307.7 million), increasing 40.8 percent. Net profit reached 77 million yuan ($12.4 million), increasing 64.9 percent. The company is growing rapidly, which proves that the smart hardware industry relies on the supply chain.