Red alert! The celebs are all showing they've got bags of style with this season's hottest colour.

Forget purple - it's just so yesterday.

Right now it's all about being well red. Everyone from Posh to Pixie has been raising temperatures with the on-trend shade and investing in some seriously bright arm candy.

Purses, hold-alls, clutches and totes - there's only one colour the stars are interested in.

Unfortunately, their scarlet selection comes with some seriously hefty price tags which will only make you, er, green with envy.

However, you don't need an A-lister's salary to steal their style.

Stores such as New Look and River Island have their own, affordable selection of similar sizzling gear.

And splashing out on them definitely won't leave your bank account in the red.

MISCHA BARTON

Obviously her Sixth Sense is still working well as the trend-setting Hollywood star cleverly adds a touch of bright red glam to an otherwise fairly glum outfit on a recent shopping trip in Los Angeles.