LIFE> Fashion
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LIFE> Fashion
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Dreamy Lula is a London Fashion Week "must read"
(Agencies)
Updated: 2009-09-27 10:57 A recent short film collaboration with Topshop was done to promote the re-launch of their website, and is an exercise in everything a Lula reader could possibly want from a film, fantastic clothes, and Clark's magical touch. "We chose Lula for its quirkiness, its unusual approach and its unbeatable creativity. The end result was fantastic," Topshop marketing executive Kim Mortimer said. The website, www.lulamag.com, features exclusive online content, all in a whimsical, fairy-tale style. "I love magazines and I don't want to ever read one online," Clark said. "But it can add to the experience..." So what does the future hold for Lula? There are rumors about a Japanese edition. "I'll never tell," Clark replies. "Okay I will tell you one bit -- we are planning to launch a Lula Japan sometime next year. Providing the economy perks up, of course." |
