LIFE> Odds and Ends
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LIFE> Odds and Ends
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Bruno stunt at MTV Awards brings buzz to all
(Agencies)
Updated: 2009-06-02 09:04
His performance Sunday — and the resulting chatter — surely raised the profile of his upcoming film, "Bruno," which comes out in mid-July. (We should all get ready for a steady diet of quandaries over what is and isn't real in the film.) Similarly, Eminem has a new album out ("Relapse") that sold 608,000 copies in its first week of release, according to Nielsen SoundScan. At times Tuesday, Eminem was one of the most searched topics on Twitter, ranking above both the MTV Awards itself, and the night's big winner, the teen vampire film "Twilight." MTV, for its part, would likely be ecstatic. Their award shows have long been famous for their unexpected stunts but in recent years have struggled to find a true water-cooler moment. Howard Bragman, veteran Hollywood publicist and author of "Where's My Fifteen Minutes?" was skeptical Eminem was in on the joke and doubted he benefited from the attention. He urged the rapper to "lighten up a little." "When my clients go to something like that or go on `The Howard Stern Show' or certain places that you know are going to be a little outrageous, you have to go with the right spirit," said Bragman. "Generally, you're perceived better if you laugh along with the joke." |
