Glitz and glamour are the keywords of Artini's new flagship store in Beijing.

A European fashion house with a huge market in Asia, Artini now has about 10 stores in Beijing. The new two-floor franchised store in Sanlitun is another big step in the company's bid to win over China's refined and high-spending women.

With red and gold dominating the space, big chandeliers and Rococo styled sofa highlighting the room, the store is infused with luxury.

In line with the style are the accessories for sale, with sophistication, elegance and romance the main themes.

For Valentine's Day, Artini is releasing its new eye-catching collection Deep Love Sweet Words. Aimed at cosmopolitan women who want to spice up their lives with a touch of glamour and pizzazz, the collection oozes splendor and elegance. Applying a large amount of in-vogue crystal and glass, Artini's designers have studied encasement techniques in order to make the quality of their products more outstanding.

Other designs include the classic Phoenix Series, featuring simplicity and elegance, and the Wedding Collection, highlighted by a necklace wrapped in an 18-carat gold chain and a gorgeous pendant made from crystal glue.

There is a diverse array of accessories here, from picture frames to key chains, jewelry boxes to candle holders, and even cell phone chains.

Prices range from 100 yuan to 2000 yuan. If you spend over 2000 yuan, you'll get a 5% discount on future purchases.

Where to buy: S4-16, No.8 Building, Sanlitun Village, next to Yaxiu Market, Chaoyang district