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Australia to lure tourists with outback epic
(China Daily)
Updated: 2008-06-18 09:26  Australia's government recently dumped the controversial A$180 million ($170 million) "Where the bloody hell are you?" tourism campaign featuring a bikini model, which was banned in Britain and Canada. Ferguson has flagged a new international campaign presenting Australia for the next three years as a "mature, inviting country", while riding on the expected popularity of Australia with international audiences. Tourism industry spokesman Christopher Brown this month lamented that Australians had "lost our mojo" for tourists. Tourism data in April showed signs of weakness from key markets including Japan, Hong Kong and Britain. Overseas arrivals were down 1.2 per cent in February and 0.7 per cent in January. (China Daily 06/18/2008 page10) |
