Spearheading the fashion industry, French brands' charm seems never to recede. Here comes one, Promod.

Promod began as a French family boutique in 1975 and now has more than 560 outlets in 36 countries-including Shanghai as of September, 2006.

Its well-tailored women's ready-to-wear fashions and accessories this season feature flirty bustier dresses inspired by '50s screen icons, bold '60s graphics and Far West denims and worn leathers.

Promod
Location: 1/F, No.1131 & 1133 Nanjing Xilu, Jing'an District
Tel: 021-32100659
Web: www.promod.com