Top US motorcycle producer Harley-Davidson opened its first and only authorized store in Beijing April 8.
the Beijing Harley-Davidson, operated by Beijing FHL Motorcycle Club, is located at Dongfeng Nanlu, by the North Fourth Ring Road. Three types of Harley-Davidson bikes: Touring, V-Rod and Soft Tail – are on sale. The store has had around 400 visitors (half of them foreigners) since it opened, according to Shao Boming, the sales representative.
“To date, we have done around 70,000 yuan business, including selling four bikes, as well as souvenirs like wallets, glasses, hats, belts, and smallbadges.”During the interview Shao took a call from the United States. “I think that this customer is collecting Harley-Davidson souvenirs from stores in different countries,” Shao said.
Besides the motorcycles and souvenirs, the store also sells Harley-Davidson accessories and fittings, and provides customers with customizing services.
“Almost all the people buying motorcycles won't keep its original appearance and get them custozed in order to appear unique. The prices are different according to their requirements,” Shao said.“We plan to add more things in the store in the future,” said Zhao Hui, the manager, “Of course, we plan ttart chain stores. However, it depends on the business operation and the market in Beijing.”
Beijing Harley-Davidson is also getting involved with the Beijing Harley-Davidson Motorcycle club. People who have bought Harley-Davidson motorcycles will become VIP members automatically. People who have not bought a motorcycle can also join the club.
Address: North Dongfeng Road, by the North Fourth Ring Road, Chaoyang District.