MINI's milestones

2003, officially goes on sale

May 2007, launch of improved MINI

April 2008, launch of the Clubman

May 2009, launch of the Cabrio, start of localized marketing

February 2010, "Be MINI" brand campaign kicks off

April 2010, launch of "Chinese Job" marketing campaign

October 2010, expansion of the product lineup, opening of its first 4S store

February 2011, launch of the Countryman

February 2012, launch of the Coupe and Roadster

June 2013, launch of the high-tuned sub-brand John Cooper Works

September 2013, the world's first MINI brand experience center opens in Shanghai

November 2013, the new MINI's global debut in London, Los Angeles and Shanghai

December 2013, premiere of MINI's documentary film Into Tibet

Motoring