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Car-buying satisfaction drops

Updated: 2012-08-14 13:41
( China Daily)

Chinese car buyers are becoming less satisfied as dealerships adopt high-pressure sales techniques to meet their delivery targets amid a slowdown in demand for vehicles and as job-hopping leads to a dearth of experienced staff.

Volkswagen AG's luxury brand Audi topped the J.D. Power & Associates satisfaction survey for a third year, followed by Chinese joint ventures involving Nissan Motor Co and Hyundai Motor Co. The difference in the scores received by domestic and foreign brands widened, according to the report, which polled 13,769 new vehicle owners in 43 Chinese cities.

"Nearly 80 percent of dealers indicate that high inventories are their greatest challenge, which means dealers are under immense pressure to sell more vehicles at a faster pace," Liza Wang, Shanghai-based senior automotive analyst at industry researcher J.D. Power, said in a statement on Monday.

China Daily - Agencies

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