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Mercedes-Benz offers opulence at 'Premiere Night'

By Gong Gao (China Daily)
Updated: 2010-04-23 14:27
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Mercedes-Benz offers opulence at 'Premiere Night'

New generation Maybach makes its global debut at the Mercedes-Benz 'Premiere Night' ahead of Auto China 2010.

Mercedes-Benz offers opulence at 'Premiere Night'

The Concept Shooting Break highlights Mercedes-Benz's vision for the future of advanced design.

Mercedes-Benz offers opulence at 'Premiere Night'

SLS AMG, with a 6.3-liter V8 engine, has a top speed of 317 km/h, and zero to 100km/h acceleration in just 3.8 seconds.

Fetes its Maybach, SLS AMG and S 400 Hybrid before curtain rises on auto show

With Auto China 2010 set to kick off today, all automakers will be seeking to grab headlines with their groundbreaking unveilings.

Auto giant Mercedes-Benz raced for an early start as the automaker provided a sneak preview of some of its latest models at an exclusive "Premiere Night" event held last evening amid the opulent atmosphere of Ch'ien Men 23, which transformed one of Beijing's ultimate lifestyle compounds into an exclusive stage.

At the event, guests were treated to the world premiere of the new generation Maybach, taking one of the world's most distinguished car brands to an even higher level - a global debut fittingly accompanied by an equally glamorous performance by renowned pop star Leona Lewis.

Additionally, Mercedes-Benz revealed the future of its striking design language with the Concept Shooting Break, previewed the highly desirable SLS AMG prior to its Asia premiere at Auto China, and displayed the carbon dioxide champion of the luxury class with the S 400 Hybrid - all of which demonstrated Mercedes-Benz's renowned leadership in the finest in luxury.

Luxury and leadership are two terms that have forever been associated with Mercedes-Benz, which is fast approaching its 125th anniversary.

From the unveiling of the world's first automobile in 1886, Mercedes-Benz has been at the forefront of innovation, introducing numerous technological and luxurious advancements that set the automaker as the leader in the industry.

Last night's event further reinforced the automaker's very reputation and merit of luxury and leadership.

New Maybach

Throughout the evening, the spotlight shined brightest upon the world premiere of the new generation Maybach, which dramatically entered the stage circling the crowd amidst soft and faint lights. Upon first glance, it was obvious that the model's extensive equipment and individualization options have made the world-renowned high-end luxury saloon even more enviable.

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The Maybach brand occupies the leadership position in the super-luxury segment, where the rules and benchmarks constantly change to the whims of customers. As one would expect, the demand for perfection is high and the range of features to be found on the Maybach is second to none.

As is always the case, the utmost attention has been paid to every single detail. The new generation Maybach, with its new dominant chrome radiator grille and numerous personalized options further elevate the status of this automotive icon among China's top elites while consolidating the leading position of the prestigious and luxurious brand.


During the event, Mercedes also provided a preview of the SLS AMG, which celebrates its Asia Premiere at Auto China 2010 today.

Perhaps the most highly anticipated supercar of recent times, SLS AMG demonstrates Mercedes-Benz's leadership in development expertise and heritage. This eye-catching tour de force captivates with its purist design, lightweight construction and outstanding handling.

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Press Preview: April 23 - April 24
Industry Preview: April 25 - April 26
Public Show: April 27 - May 2
Auto Components and Parts: April 23 - April 27

Venue for Passenger Cars and
Commercial Vehicles:
The New China International Exhibition  Center
at Tianzhu

Venue for Auto Components and Parts:
The China International Exhibition
Center at Jing'anzhuang

Gallery Guide:
Your map to where the world's top auto brands
are making their marque.

New Models

Luxury cars are presented at Beijing Auto Show.

A PorscheBoxster Spyderdisplayed at the 2010 Beijing Auto Show.

Concept Cars

A Cadillac Converj concept car is displayed at Auto China 2010 in Beijing. Cadillac is one of GM Group's sub-brands.

A GAIC Everus concept car displayed at Auto China 2010 in Beijing.

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