Mercedes-Benz ready with range of premieres

(China Daily)
Updated: 2010-04-22 10:17
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Auto icon to display 38 models at this year's Beijing auto show

German auto giant Mercedes-Benz will cross new boundaries in China tomorrow as it brings a lineup of 38 models from Mercedes-Benz, Maybach, smart and AMG to Auto China - including three world premieres, three Asia debuts, and one China first.

Mercedes-Benz ready with range of premieres

From left: Vice President of Mercedes-Benz (China) Bjoern Hauber, President and CEO of Mercedes-Benz (China) Klaus Maier and Chairman and CEO of Daimler Northeast Asia Ulrich Walker at a launch ceremony of the S-Class model in Beijing last year. [Provided to China Daily]

Ulrich Walker, Chairman & CEO for Daimler Northeast Asia, says this display at Auto China will perfectly demonstrate the automaker's commitment to the market.

"The number of world premieres and alternative powertrain vehicles that we are showing at Auto China truly reinforces the importance of the China market, as well as Mercedes-Benz's commitment to sustainable mobility and green luxury," said Walker.

"Our goal for Mercedes-Benz has always been to lead the premium automobile market and to set new benchmarks for the luxury car segment," he added.

In fact, the three-pointed star will be setting a new record at the show as it occupies a 2700sqm booth - its largest ever at Auto China. Visitors will be engaged by an eye-catching two-floor display, incorporating distinctly Chinese elements - much like the Stuttgart-based automaker's products themselves.

"Our success in China exemplifies the relationship Mercedes-Benz has built with our customers here, one that will continue to strengthen as we strive to meet the growing demand for fascinating products, responsibility, and perfection." said Klaus Maier, president and CEO of Mercedes-Benz (China) Ltd.

"China is a unique market which demands models tailored to its needs, and every model on display today represents our effort to adapt and change along with one of our most vital customer bases," he added. "Perfection is built into every aspect of every vehicle we produce, and each vehicle represents the pinnacle of design for its class."

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Audiences will be treated to three world premieres, including the all-new Long-wheel-base E-Class and the high-luxury new generation Maybach.

The three Asia debuts will include the F 800 Style, SLS AMG, and E-Class Cabriolet. Finally, making its first appearance in China will be the C-Class Estate.

All of these vehicles will reflect the automaker's theme of "fascination, responsibility and perfection".

Beyond these model displays, surprise performances by several international celebrities are rumored to be in store - thus bringing an even higher level of excitement and glamour to an already luxurious show.

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