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US midterms: Cost of living tops voter concerns as political ad spending hits record $3.8B

By Zhang Peirong; Shamim Zakaria | 21st Century Media | Updated: 2026-10-30 15:55
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As US voters prepare for the Nov 3 midterms, 84 percent say the cost of living is among their most important issues. Families are feeling the pressure of rising grocery, housing, gasoline and healthcare costs. Yet a record $3.8 billion has already been spent on congressional political ads. Republicans defend their record. Democrats promise change. But can either party actually make everyday life more affordable? Watch the video.

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