Asahi Super Dry brings iconic can to Chinese mainland

Japan's No 1 beer brand Asahi Super Dry is introducing its breakthrough Nama Jokki Can to the Chinese mainland, with beloved celebrity Henry Lau fronting the launch as an ambassador and inviting consumers to enjoy a thrilling, foam-topped draft beer in a can.

Already a hit in Japan and other key Asian markets, the recent launch marked a bold new chapter in Asahi's premiumization journey in the Chinese mainland.

The Nama Jokki Can delivers a draft-style experience closely resembling freshly poured beer at a bar, all in a convenient can — transforming the simple act of opening up a beer into a more ceremonial sensory moment. With its innovative full-open lid and special interior coating, a fine foam naturally forms on top upon opening, recreating the rich, layered sensation and fresh taste of beer served at a bar or restaurant.

"We are honored to introduce this groundbreaking innovation, the Asahi Super Dry Nama Jokki Can, to consumers in the Chinese mainland," Kinyi Choo, managing director of Asahi Beer Asia, said. "It artfully combines Asahi's proud tradition of precision brewing with the authentic enjoyment of draft beer, elevating the simple act of opening a can into a moment of ritual and pleasure. It helps create meaningful moments of genuine connection, making every sip feel fuller and more satisfying, and making every shared occasion more memorable. Looking ahead, we will continue to enhance this elevated experience and bring more surprises and value to Chinese consumers who seek quality and taste."

Asahi Super Dry has appointed Henry Lau as the launch ambassador for the Asahi Super Dry Nama Jokki Can in the Chinese mainland and as the face of the broader Asahi Super Dry line-up, including Asahi Dry Crystal and Asahi Dry Crystal 3.5. Lau has built a multifaceted international career as a singer, actor, and music producer, combining a global outlook with distinctive creative strength, earning worldwide recognition.

His involvement connects Nama Jokki Can's distinctive draft-style experience with contemporary cultural relevance for Chinese beer lovers.

The launch is built on the momentum from other Asian markets, including Japan, South Korea, China's Taiwan and Hong Kong, where Nama Jokki Can has already demonstrated strong consumer appeal and commercial potential. This track record supported the product's debut in the Chinese mainland and lends confidence to its long-term growth potential in the market.