Asahi Super Dry brings iconic can to Chinese mainland

"When developing the Asahi Super Dry Nama Jokki Can, our ambition was to redefine the essence of the draft beer experience while remaining true to the distinctive character of Asahi Super Dry," Mizuho Kajiura, chief global officer of Asahi Group Japan, noted. "Introducing this innovation to the Chinese mainland is part of our global vision to create drinking experiences that transcend markets, cultures, and occasions. Through our continued focus on research and development, we are constantly exploring how our brewing expertise can better meet local consumers' taste preferences and lifestyles."

Building on the regional success of the 2025 BLACKPINK campaign, Asahi Super Dry's collaboration with Lau marked a powerful next chapter, bringing the brand closer to local consumers by pairing award-winning beer with an ambassador of genuine cultural appeal.

Asahi Super Dry was first created in 1987, redefining the beer category and introducing to the world a new taste in beer. Today, Asahi Super Dry — brewed with precision to the highest quality standards, under the supervision of Japanese master brewers — is Japan's No 1 beer and has become a global icon.

Lau is a multi-talented pop singer, producer, and actor with formal training from Berklee College of Music. Proficient in multiple instruments, his versatile artistry has earned him strong influence across both the music industry and the variety show space, making him a prominent figure in contemporary Asian pop culture.