Auntea Jenny launches new range of fiber-focused tea
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2026-05-15 21:17
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The brand identified kale as its core research and development focus as early as 2024, with its first kale-based product selling nearly 100 million cups since its launch.
The newly-launched plan will further promote the healthy development of the new tea beverage industry through three major initiatives: product upgrading, public science education, and themed experiences.
"Our mission is to make 'Healthy China' a daily reality for everyone through a cup of tea that people are eager to drink, can afford and understand," said Zhou Rongrong, co-founder of Auntea Jenny.
Ipsos' 2026 tea and coffee trends report shows that healthy ingredients have become the top reason consumers try new tea beverage brands, accounting for 59 percent of responses.
