China's IP Ultra Gobi to debut intl event in Saudi Arabia

Rooted in the Silk Road heritage, Ultra Gobi has become a flagship IP that integrates ancient heritage with outdoor sports.

Tied to Ultra Gobi's cultural background, standing at the crossroads of the ancient Silk Road and the Spice Routes, also known as the Maritime Silk Roads, AlUla is a mesmerizing blend of natural wonders and ancient heritage, bearing witness to 7,000 years of successive civilizations.