China's IP Ultra Gobi to debut intl event in Saudi Arabia

China's top-tier outdoor sports IP Ultra Gobi will kick off its first international event "Ultra Gobi AlUla" in Saudi Arabia in the first quarter of 2027.

Aligned with Saudi Vision 2030, Ultra Gobi AlUla will be hosted in northwest Saudi Arabia's AlUla city following the signing of a MoU between Ultra Gobi and the Royal Commission for AlUla this month, as part of Ultra Gobi's broader IP-led international expansion.