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Shanghai Disney Resort shares the creative journey behind Duffy and Friends

By Zheng Zheng in Shanghai | chinadaily.com.cn | Updated: 2025-09-04 16:22
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Shanghai Disney Resort unveils the creative journey behind its Duffy and Friends series during its annual Duffy Month celebration. [Photo provided to chinadaily.com.cn]

Beyond merchandise, the characters enliven the park experience through various entertainment offerings. "Guests encounter Duffy and Friends throughout the park, with each character expressing their unique personalities through movement and interaction," Denny Newell, creative and production director of entertainment at Shanghai Disney Resort, said.

This September's Duffy Month features special events and new merchandise collections, showcasing the characters' unique talents through various celebrations and exclusive offerings.

For fans, these characters have become cherished companions in daily life, Ma Xing, director of marketing strategy and communications at Shanghai Disney Resort, said. "We understand the precious emotional connection, and we aim to share this warmth with more people. We hope the world of Duffy and Friends will continue to resonate with an expanding audience."

Cui Chuandong contributed to this story.

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