EP Yaying makes debut at Shanghai Fashion Week

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2025-03-26 15:36
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Models present EP Yaying's latest collection at a show that kicked off the 2025 Shanghai Fashion Week on Tuesday. [Photo provided to chinadaily.com.cn]

Zhang Huaming, chairman of EP Yaying Fashion Group, underscored the brand's dedication to exploring traditional Chinese attire and diverse ethnic clothing cultures to foster creativity.

"EP Yaying, with its origins in Jiaxing, Zhejiang province, has consistently upheld its original aspiration and mission: to craft exquisite clothing for women using premium materials," Zhang said. "This commitment has remained steadfast since the brand's inception in 1988."

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