China investigates 'hydrogen therapy' claims amidst emerging trend

A new trend promoting the supposed health benefits of "hydrogen therapy" has quietly emerged in various regions of China, with establishments touting hydrogen inhalation and hydrogen water as miracle cures for a range of diseases. However, an investigation by China Central Television (CCTV) has revealed that these claims are largely unfounded and potentially misleading.

In Jinzhong, Shanxi province, several centers are attracting elderly individuals with promises that hydrogen can treat heart and brain diseases, and even cancer. Despite these bold claims, the reality appears to be quite different.

According to CCTV's investigation, the owner of a shop called Viserton admitted that their hydrogen products do not have the miraculous healing powers they advertise. Instead, these businesses rely on deceptive tactics to gain the trust of elderly consumers and persuade them to make purchases. The owner also disclosed that selling hydrogen machines is highly profitable, with each unit generating about 5,000 yuan ($700) in profit.

Similar tactics have been reported at a hydrogen center in Shijiazhuang, Hebei province, where elderly individuals are offered free hydrogen inhalation experiences along with various health claims. When customers raised concerns about the effectiveness of the treatments, staff members reportedly deflected by citing individual differences in response times.

A sales manager, surnamed Lin, from Shenzhen Weishidun Technology Co, the primary producer of these hydrogen machines, acknowledged that the concept of "hydrogen therapy" is largely a marketing gimmick designed to capitalize on a current trend.

Following the media investigation, the market supervision administration of Taigu district in Jinzhong launched an investigation into these centers for false advertising and consumer deception. Officials have indicated that further legal actions will be taken based on the investigation results and applicable regulations.