Kering Group opens a world of luxury at CIIE

By He Qi in Shanghai | | Updated: 2022-11-07 09:53
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Pomellato launched its new collection at Kering Pavilion during the 5th CIIE. [Photo provided to China Daily]

French luxury group Kering and all its Houses are participating in the 2022 China International Import Expo for the fourth consecutive year.

Themed Blue Skies Forever, the Kering Pavilion presents the group's strategic vision of "Modern Luxury" by embodying its core actions and messages of sustainability as well as presenting timeless and disruptive exhibits.

Designed by the well-known architecture firm Gensler, the Kering Pavilion showcases the unique history and inventiveness of the renowned Kering Houses through its open circular design. Various exhibits have been displayed from the Houses of Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Qeelin, and Kering Eyewear.

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