Hey, big spenders: Qatar woos the rich

High-end experiences

However, Sue Holt, executive director of Expat Sport, the UAE agent for the official World Cup package provider, said there was a range of accommodation "to suit most budgets".

The United States, Britain, France, Mexico, China and India were among the countries where fans were showing most interest in packages for the UAE, she said.

"Sports tourists generally tend to be older and travel in groups, which can be families, friends or sporting groups," she said.

"Part of the appeal of this type of travel is that it is a collective, shared experience watching your favorite team or player together."

These supporters "will include people who have never ventured to this region before", added Holt.

According to Robert Mogielnicki, senior resident scholar at the Arab Gulf States Institute in Washington, hosting the World Cup is about "prestige" for Qatar, a monarchy of just 2.8 million people, overwhelmingly expatriate workers.

"What the Qataris don't want to happen is get stuck with an oversupply of tourism infrastructure for a segment of tourists unlikely to be a regular, consistent presence in the country," he said, explaining the limited options.

"I suspect that the Qataris will keep looking to attract wealthier tourists from elite circles," added Mogielnicki, who is also adjunct assistant professor at Georgetown University and George Washington University. "Lots of the momentum behind regional tourism projects, especially in Saudi Arabia, does seem to focus on high-end, luxury experiences these days."

AFP