Beary beary good

For those who wish to share their experience of the hotel with friends and family, The Iconic Collection offers souvenirs such as postcards, tote bags, magnets, mugs and other items emblazoned with nostalgic images from the hotel's early years.

"Another new signature item is the 3D-printed Page Hat Chocolates inspired by our pages (welcoming staff members)," notes Riddell.

An on-site barista specializing in coffee art adds to a menu featuring The Peninsula's signature tea blends and a tray of treats. Delicate finger sandwiches and miniature pastries join favorites such as scones with jam and clotted cream. The picturesque combination is the stuff of Instagram dreams. Many patrons frequenting the cafe enjoy taking selfies with the tea set as much as tasting the pastries - perhaps more.

"Ever since opening, we have seen a steady increase in the number of followers across our social media platforms," reveals Riddell. "Our soft serve ice cream parfaits are a big hit and have been named one of the best in town. Guests love our unique Page Hat and Page Bear tablewares and happily share their experiences on social media platforms. In response to their requests, these wares are now available for sale."

Hot on the heels of its success, Peninsula Merchandising plans to roll out its boutique concept within its key properties. "As for food and beverage offerings, each city will have its own signature items in addition to the classics," notes Riddell. "In Japan, for example, mango pudding is the top seller. And we will continue to explore new locations to expand our portfolio."

Riddell is surprised at how popular the more contemporary afternoon tea offering at The Peninsula has become, saying, "We never thought that our 25-seat cafe would have a fan base already."