Xi: Improve telling of China story to world

President Xi Jinping called on the China Foreign Languages Publishing Administration to further enhance its communication capacities and better tell China's stories to the outside world.

Xi, also general secretary of the Communist Party of China Central Committee and chairman of the Central Military Commission, made the remark in a congratulatory letter on Wednesday to honor the administration's 70th anniversary.

Xi said the administration has played an important role in introducing China's development and changes to the world. He also praised its efforts to facilitate international exchanges and tell China's stories and convey its voices to the world.

Xi called on the administration to build itself into a world-class international communication institution with comprehensive strength to better introduce China in the new era and present a true, multidimensional and panoramic view of China.

Xi's letter was read at a symposium in Beijing by Huang Kunming, a member of the Political Bureau of the CPC Central Committee and head of the Publicity Department of the CPC Central Committee. Huang said it shows the expectations and high value that the central leadership places on publicity work. Huang encouraged the administration to better shoulder its responsibility and further spread Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era to the world.

"It should also make new achievements on telling stories of China and better promoting communications and mutual learning between the country and the world," he said.

The administration, also known as China International Publishing Group, was founded in 1949 to introduce New China to foreign countries through books, magazines and other media.

In seven decades, it has produced some 80,000 types of publications with a total volume of nearly 1.9 billion issues. It now has 34 subsidiaries in 13 foreign languages and publishes over 4,000 kinds of books in 40 languages every year.

"We are proud to take the responsibility of introducing China to the world, which is also our mission," said Du Zhanyuan, head of the administration. To do so, it will continue developing talent, strengthening research and promoting integrative development, he said.