Blogger sparks hunt for fake Apple stores
Updated: 2011-07-22 20:25
A child looks at the Apple logo outside the company's flagship store in Beijing's Sanlitun Area, which is one of four official Apple stores in China, July 22, 2011.[Photo/Agencies]
The 27-year-old, who goes by the name "BirdAbroad", said her blog had attracted nearly 1 million hits over the past three days after it caught the imagination of the world's media.
A search on Google showed nearly 1,000 media outlets picked up the story and pictures of the fake store, with the topic one of the most talked-about subjects on Twitter and Chinese Internet sites.
"I originally put the post up not because it was news that Western brands get ripped off in China, but because these Apple stores had taken the fakery up a serious notch to the point where it's practically a work of art in itself," the blogger, who works for an international health organisation, told Reuters in an email.
She wrote in the post that she found the store while strolling down a street with her husband a few blocks from their apartment.
Complete with the white Apple logo, wooden tables and cheery staff who appeared to genuinely believe they worked for the iPhone maker, the store looks every bit like Apple Stores found all over the world.
But Apple has no stores in Kunming and only 13 authorized resellers in the city.
"I did actually email the blog post to Steve Jobs when I first put it up, purely for fun. Sufficed to say, he has not responded," she said.
Not just in China
After the stir provoked by her first blog, titled "Are you listening, Steve Jobs", the woman invited readers to send their photographs of fake Apple stores worldwide - and has received responses from place including Costa Rica, Caracas and Vietnam.
"You just made me realize, I, too, have been in a fake Apple Store without knowing it! While I was living in Bogot, Colombia last year I found an Apple Store in the middle of a very trendy area of the city," wrote a reader named Laura.
"I swear to you it looked like any store I've been to in the States. But nowhere does it show on the Apple website that there is a store in Colombia, nor did I find any authorized resellers there. This is too funny!!!!"
The blog also has a picture of a fake Apple store in Hanoi.
Apple, which was slow to establish its brand in China, has just four retail outlets in Beijing and Shanghai, and plans two more this year.
But the immense popularity of its iPads, iPhones and MacBook computers has spurred a bumper crop of resellers with dubious credentials.
The blogger has been flooded with interview requests from journalists and hundreds of others keen to repost her article and pictures.
"Some Chinese people have written to me very upset that so much abuse of intellectual property right (IPR) happens in China, others have written to me saying that they believe IPR is basically irrelevant here - and a small group have even said that Apple deserves to get ripped off because their products are too expensive and they're made in China anyway!"