Global Biz
Big spend up for Mother's Day in New Zealand
(Xinhua)
Updated: 2010-05-10 10:47
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WELLINGTON - New Zealand families spend much more money on mothers than fathers, with Mother's Day now the second largest single-day event in the retail calendar behind Christmas, an Auckland retail spokesman says.
Father's Day barely features, according to a survey conducted by the Newmarket Business Association in 2007 which showed just 2 percent of respondents spend more on Father's Day while 52 percent said they spent more on Mother's Day and 46 percent said they spent about the same.
"The gap has probably only widened since then," said chief executive Cameron Brewer. "People seem to splash out on mum but when it comes to dad, it's a pair of socks or a lotto ticket if they're lucky."
Brewer said modern-day dads are increasingly involved in their children's lives and also deserve to be spoiled.
He said Mother's Day was particularly big this year with the country's retailers having thrown everything at promoting it in recent weeks.
"Ironically it seems Mother's Day is made bigger when the economy is sluggish, rather than when it's roaring along.
