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SEOUL: South Korean singer Kim Jang-hoon, teamed up with a publicity expert, will seek to raise public awareness about disputed islets using a Times Square billboard, local media reported Monday.
The advertisement, set to start running from March 1, remembered here as a day that sparked the country's independence movements during Japan's colonial occupation, will be financed entirely by Kim, according to local media.
Currently, South Korea maintains an effective control of the islets.
Kim and Seo Kyoung-duk, a public relations expert, have been actively promoting South Korean sovereignty over the cluster of outcroppings by running advertisements in newspapers such as The New York Times, The Washington Post and The Wall Street Journal.