SHANGHAI -- T.QQ.Com signed a strategic cooperation agreement with Shanghai East Radio Company (ERC) on Thursday to extend their respective mass communication. Under the agreement, t.qq.com will open official micro blogs for ERC and its affiliated frequencies, while ERC will base its 100 well-known emcees in t.qq.com, said Lu Jun, executive deputy general manager of ERC under the jurisdiction of Shanghai Media Group (SMG).

Zheng Lijuan (left), general manager of ERC, shakes hands with Xie Yuefeng, general manager of the Network Media Department of Tencent Company after they sign the agreement in Shanghai on Thursday.

``From now on, all our programmes will use t.qq.com as an exclusive blog medium to communicate with audience and some hot broadcast programmes will have an in-depth cooperation with our partner,'' Lu said.

Thus, t.qq.com will become a platform for emcees to communicate with audience, he said.

``The cooperation will help form a new generation of audience who are free from being tied only to radio,'' said Zhang Dazhong, deputy director of Shanghai Broadcast TV Station.

Sun Zhonghuai, vice president of Tencent Company, said it is an important milestone for t.qq.com to cooperate with SMG, ``which will help it enlarge influence in the city's media circle.''