Four-word slogan gets huge bonus

By Zhang Anqi ( chinadaily.com.cn )

Updated: 2013-08-13

The slogan for the creative activities of the 2013 Yunnan Cultural Industries Expo was published on the morning of August 7 and received a 10,000 yuan ($1,634) bonus from the organizing committee of the expo.

The slogan, "You create, I pay", was selected from over 500 submissions, and the activities will help the creators to find investor.

Creative activities, as a highlight of the expo, have received a total of 191 valid creative submissions since June 9. During the expo, No 2 hall will display more than 900 creative works, including advertisement designs, packaging and microfilms.

"The input of the creative industry is wisdom, and the output is wealth," said Zhang Jianwen, the head of the planning department of the Yunnan Culture Industries Office. He mentioned at the release ceremony that the final criterion is the acceptance of the client. The creative activities are a bridge that introduces works into the market. Creators can earn loyalty and clients can utilize works to make money. Through creative activities that consist of creative meetings, creative salons and creative competitions, "You create, I pay" will become an influential cultural brand.

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