Theme

The theme of Expo 2010 is "Better City, Better Life," representing the common wish of the whole humankind for a better living in future urban environments.

Emblem

The emblem, depicting the image of three people--you, me, him/her holding hands together, symbolizes the big family of mankind.

Mascot

World Expo Shanghai has chosn a "人" (people)-shaped imaginary character as its mascot, manifesting the concept that a good life should be created by all the people.

What is World Expo?

Expo aims to promote the exchange of ideas and development of the world economy, culture, science and technology, to allow exhibitors to publicise and display their achievements and improve international relationships.

What will Shanghai Expo deliver to the world?

Expo 2010 Shanghai China will be a great event to explore the full potential of urban life in the 21st century and a significant period in urban evolution.