One of Jilin’s top distributors of spirits is celebrating three decades in the business, with an event held by the firm on March 14 at the firm’s Jilin liquor culture museum.

Jilin Baishan Fangda Group Co Ltd has been operating in the province for 30 years and is known for its strong integrity management.

To guarantee the quality of its products, Ning Fenglian, chairman of the group, has led staff members to develop a series of regulations and measures, resulting in products with a consistently high level of quality.

Thanks to this, the group has a loyal consumer fan base and receives excellent feedback from its customers.

During the ceremony to mark its anniversary, institutions such as the China Alcoholic Drinks Association, China Association of Collectors and Jilin Business Association also gave special plaques to the company in recognition of its strong management.

This year marks the 70th anniversary of the founding of the People’s Republic of China, and the group will continue to provide high-quality products to customers, building the reputation of Chinese brands everywhere, according to Ning.

Attendees pose for a group photo at the celebration held by Jilin Baishan Fangda Group, on March 14. [Photo provided to chinadaily.com.cn]

Ning Fenglian, chairman of the group, speaks during the celebration, March 14. [Photo provided to chinadaily.com.cn]

Attendees pose for a group photo with honorary plaques. [Photo provided to chinadaily.com.cn]