Maggie Gyllenhaal

Actress Maggie Gyllenhaal is the new face of lingerie brand 'Agent Provocateur'.

The 29-year-old is set to appear in the company's online advertising campaign.

Last year, the company's website crashed when a short movie featuring Kate Moss, who became the new model for the Fall/Winter 2006 line, created a frenzy among netizens.

The company is known for producing controversial ads such as those released in December 2001 featuring pop singer Kylie Minogue.

Celebrities like Paris Hilton, Christina Aguilera, Kate Moss and Carmen Electra, are among the VIP clients of the company.