On November 10, many people were surprised to see that the title of the new heading in People’s Daily is “Jiangsu Province Geili A Strong Cultural Province”. "Geili," which is pronounced "gěi lì," used to be a word only spoken in the northern dialect, literally meaning "giving power," but is now widely accepted as an adjective describing something "cool," "awesome," or "exciting." People’s Daily has always been known as a serious and rigorous publication, and its use of such a “fashionable” word in a title immediately triggered intense discussion. Some netitizens put the photo of the title on their micro-blog accounts, and other Internet users praised the title for being very “geili”.