New Italian fashion brand Lunaire Souveraine's new collection offers designs for women around 30 to 35 years old.
The Class Ancient Rome Line has long dresses in simple colors; while Jeans Modern Milan Line features T-shirts, shirts, and denim jeans in a full range of colors. Sexy Romantic Venice Line offers short skirts, tight jeans, and low-waist dresses.
The three lines create a balance between modernity and tradition, formal and informal. Ladies can be queens as well as party animals.
Lunaire Souveraine is inspired by the Greek goddess Artemis, who is beautiful and good at hunting. She is brave, never afraid of darkness or being alone.
The brand suits "strong, elegant, powerful and independent" women.
Wang Yan, the Italian-Chinese designer who is president of the Association Cultural Sardegna China, is determined to bring Italian fashion to the mainland.
She uses the famous Il Panda Spa material, which is used by top fashion brands like Armani and Chanel. The material is soft like silk and suits these goddess-inspired dresses.
Though Lunaire Souveraine was founded only last year, it has already made a name for itself. Forty-eight of its garments went to Italy and other countries in Europe before their launch in China, gaining good reviews.
The group opened its first shop this year in the high-end department store, Shin Kong Place.
Shin Kong Place, 87 Jianguo Lu, Chaoyang district