Foreign and Military Affairs
China promotes tourism on Paris buses
(Xinhua)
Updated: 2011-02-02 08:20
 |
Large Medium Small |
PARIS- Some 14 red tourism buses started on Tuesday to tour around Paris wearing a collage of the Great Wall winding through mountains, the monkey King Sun Wukong in emperor clothes and perky Chinese dragon, appealing travel-lovers to go to China.
The double-deck buses carrying the gigantic poster will move around the city of light from February 1-14 to string main attraction sites such as the Triumphal Arc, the Eiffel Tower, Invalides and the Louvre museum.
For two weeks from 08:30 to 20:00, the 4-meter-long and 2.55- meter-high posters with big Chinese characters would represent these Chinese symbols to mirror a facet of China as culturally tourist destination.
The advertising campaign, likely to lure 12 million potential clients, aims at shedding more light on China's cultural image by attracting French tourists to visit China, said Xue Guifeng, director of the Paris Office of China National Tourism Administration,
The number of French tourists visiting China increased in 2010 after declining for two years. Around 512,700 French holiday- makers flew to China in 2010, up 21 percent from 2009 and exceeding the 2007 record of 463,400, according to China National Tourism Administration.
