Tetra Pak supports Chinese, Swedish tree farms

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By Liu Jie (China Daily)
Updated: 2009-11-09 07:46

Promotion in China

As early as 2007, Tetra Pak was a partner of the World Wildlife Fund (WWF) to support efforts by Chinese forestry farms to achieve environmentally friendly business operations.

Last July, 116,210 hectares of forestlands in Yong'an received FSC certification, making Fujian Yong'an Forest Group the first enterprise with more than 100,000 hectares of FSC-certified forest in southern China.

As a priority region for forestry development, the collective forest areas in southern China face many challenges due to abundant forest species, complex forest features and diversified land tenure.

"The complex situation there made it difficult to carry out large-scale FSC forest certification," said Dermot O'Gorman, the WWF-China country representative.

Yang of Tetra Pak said the company played a major role in training and coordination for the two-year Yong'an project.

With a total investment of 1 million yuan in the project, Tetra Pak invited international experts and professionals engaged in environmental work, forestry, accounting and sustainable development to train local operators and farmers and sponsor them for FSC certification.

"It's a complicated and gradual procedure. We started from establishing awareness to providing basic and tailored training. Meanwhile, when adopting international standards, we had to consider local conditions and realize the requirements step by step," Yang said.

Based on its success in Yong'an, Tetra Pak is planning to soon launch a new program in Tengchong, Yunnan province. Yang declined to provide additional details.

The package producer also introduced local farmers to experiences in the markets of developed countries as a shortcut to certification.

Bengt Brunberg, environmental director for Korsnas, said his 150-year-old Swedish forestry company has accumulated rich experiences in scientific planting, thinning, felling and rotation, which can be introduced to other markets.

Sources from the National Bureau of Statistics said that there were 284.92 million hectares of forested land in China in 2007, covering 18.2 percent of the country's land area.

How to protect forest resources while increasing production efficiency has become an urgent issue for China, according to Su Ming, deputy director of the International Cooperation Department under the State Forestry Administration of China.

"Sustainable management is a long-term goal for China's forestry development, and certification is one of the most effective methods to ensure this goal," Su said.

Tetra Pak's Bjorkman said he believes that responsible and sustainable management of forests will develop very fast in China.

"Our product recycling rate in China was zero just a few years ago. It jumped to 10 percent in a very short period of time," he said.

Tetra Pak, with more 20,000 employees, operates in more than 150 countries.

Last year, 10 percent of its global sales came from China, and it occupied about 35 percent of China's liquid dairy packaging market.

(For more biz stories, please visit Industries)

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